They can make or break all the corporate players.
Top advertising agencies make things like Whopper, Disneyland, Coke, Nike, KIA, Terminator, Transformers, part of our everyday vocabulary.
Who sells more than anyone else? The Answer is…
The top advertising agencies.
Every major city around the globe has them and together they move the bulk of the products of the world.
The advertising agency uses creativity, imagination, storytelling, video, acting, effects, technology, psychology, and more to weave a visual, and sonic communication ‘a call to action’
to hit you where you live, to get people to stand up appreciate and recognize the agencies’ clients. Painting their client in the best possible light so that we accept them, and even get excited enough to seek out their offerings.
The agencies understand full well the human psychology, they know how to push our collective hot buttons, and they know what makes us tick.
Who opens the doors to our hearts, and minds when there is a new movie coming out, when a new act is hitting the stage, or screen, when a new business is opening its doors, a new product is launching, or when we need educating on anything from health problems like smoking, to how to handle our money? Well for the Big Boys you know by now the answer is…
The top advertising agencies.
When you have big business to run it only makes sense to do what you do best and run that business and leave what you don’t do best in business to those who do best in that arena. A perfect example of this is Marketing/Advertising.
You may be great at producing say a certain product, or service, but producing is one thing and advertising is another. This is where Advertising takes over and the biggest and best advertising comes from you know whom, the top agencies. They have the manpower, tools, and experience to effectively promote your business.
Now advertising with an agency does not come cheap.
However for the right clients the rewards in sales and notoriety can far outweigh the expense incurred. As a matter of fact Ad Agencies survive as much on the success of their clients as they do by the money they earn from those clients. Word of mouth has always been the number one form of accepted advertising and the Agencies reputation is what leads to its whole book of business, and its standing/rankings among other top ad agencies, its peers.
As you can imagine the top ad agencies land the biggest clients so the competition is fierce there is a lot of money at stake, reputation and egos on the line, to say nothing of jobs, and careers.
Technology is a big hurdle for everyone.
But not so much a hurdle as the advertising agency faces. You see the basics of great advertising and marketing have been the same from the start, but technology keeps on moving and changing. Technology is a tool to be used and now the ones who are great at creating advertising must stop learn the new technology figure how to integrate what they do best into the technology we all now use to view our worlds (cell phones, internet, web 2.0 properties (Social Media), tablets, and the list will continue to grow with technological changes in our futures.
Tip of the hat to some of the top ad agencies in no particular order:
Grey, Wieden & Kennedy, Droga5, 72andSunny, LatinWorks, 360i, 180LA, BBDO, Leo Burnett, Ogilvy, CP+B, Martin Agency, Mullen, Publicis, Goodby Silverstein & Partners, Anomaly, Weber Shandwich, Rokkan, Huge, WongDoody, CAA, KBS+, Pereira & O’Dell, Deutsch, BFG9000, and Vitro. I know this is not necessarily a complete and exhaustive list; it is just the tip of the iceberg.