Category Archives: Product Marketing

New Product Development stimulates renews reinvents business.

New product development surely creates more offers to compliment the current product line or replace those nearing the end of their service.

New product development process

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In reality every business needs new blood in the form of new products to add to the product line.

Businesses need to be constantly developing new products therefore they implement the new product development process.

Regardless of the business all products have a life cycle of some sort.

Therefore at some point it will be fiscally sound for a business to develop a new offering.

To either compliment or to replace the current offerings.

Hence the best businesses operate as well oiled machines.

Thus all parts departments divisions and aspects co-ordinate in an interactive and orchestrated manner.

Markedly better able to react and adjust to any unforeseen situation in the business or in their marketplace.

Every adjustment can be costly even needless, however no adjustment can have a higher cost may even be fatal.

Consequently there is little time or room for error.

Not to mention the new product development process is the most costly function in manpower time and money. 

However for a business to survive compete and thrive the process along with costs is absolutely essential. 

In like manner most development project failures occur in the marketing phase.

To put it another way a company will either live or die based upon their implementation of the process.

In the same way with a little success a company can becomes a household name almost overnight.

Every company needs to run a tight ship and launch another great product again and again.

Of course this means that the new product development process must happen again and again.

Comparatively there are endless types and styles of businesses.

Moreover many are brick and mortar some are exclusively online.

Further every business has some type of product that they bring to their marketplace.

As a matter of fact the basic process is: 1) idea 2) concept 3) prototype 4) marketing test 5) launch.

By the same token this is the single area of any business that can determine the businesses success or failure.

Most compelling evidence is that many businesses fail by not staying on top of this process.

Likewise even governments and politicians need to adopt this concept to survive.

Not to mention every business large and small has to implement this process to survive and grow.

On the other hand a contractor may simply ask a prospect what their needs timetable and budget is.

As a result decide to draw up a contract and provide the service or not.

In contrast for others an idea, a little research a proposal or an advertisement.

Then check the market reaction, if positive start product creation, and finally a product launch.

Or how about sell the product first then create it.

On the positive side how is that for keeping costs down?

Under those circumstances you now know the product sells.

With this in mind this is the preferred method of many internet marketing concerns.

Similarly sophisticated businesses require a sophisticated plan and approach.

In any case fish, or cut bait.