A method to a means that is developed by a business entity to encompass an outline of processes, and procedures?
The strategy is to ideally match the business’s objectives and abilities to possible opportunities in its foreseeable marketplace, developing a plan of action to fully implement the opportunity profitably into its orientation.
A Marketing Strategy is a partially formed fill in the blank adjustable and flexible
Marketing Plan. It is a feasibility study of can we implement this possible future opportunity into our business objectives?
The study needs to be developed in a highly efficient manner. Accurately evaluating an opportunity using the minimal amount of the businesses resources (time, manpower, expense, etc.) to evaluate and then possibly plan for adding a new business opportunity.
In today’s fast paced highly charged and competitive marketplace every business should be constantly on the lookout for new opportunities that it can implement into its structure with a good ROI, and greater customer acquisition that fits its style and doesn’t compromise its Branded business identity, think Mission Statement. Your business either grows, and develops or withers and shrinks.
The form and depth of the chosen Marketing Strategy Examples will depend on the business developing the strategy and the possible opportunity the strategy is being developed for. Each business is of a different type, ownership, scale, maturity, objective, etc.
For example, you may have a business on the internet. You are a single proprietor of a say a blog on internet marketing. Your website is monetized with affiliate products from Click Bank, JV Zoo, Commission Junction, Warrior Forum, Amazon, Ebay, and Google Adsense.
Then one day you find out about a new change/twist a new 2.0 website has. Should you involve this new possible opportunity for your business on your Blog or not? It may just be another ‘shinny object’ or possibly the direction the Avant-Guard will take and you could be at the forefront. You need to evaluate the opportunity fast, cut bait or fish. This is where the Marketing Strategy comes in for you. This evaluation for you may be simple and fast but it needs to be effective and through to keep you competitive in your market place
Have you ever seen the duck on the water that at first glance seemed to be just relaxing there but upon further inspection was found to be paddling like crazy just to stay afloat, well that duck should be you! You need a system to be constantly on the lookout for growth opportunities and still maintain the business you have without becoming overwhelmed in the process this is what dictates how you develop your marketing strategy.
Possible implementation of one of many Marketing Strategy Examples for this business may be: 1) go to the site and study it. 2) Google the new opportunity to see what is being said, on Social Media sites, on Blogs, on the Forums you frequent, in the news, anything and everything you can find read, and evaluate. 3) Contact people you trust to get their take. 4) If it still looks good then it is time to think about how you can fit it in with what you’re doing already smoothly and naturally. Now there may be more involved in the Strategy for you and your business but I hope by now you have gotten an idea how to develop and use a Marketing Strategy to keep you at the forefront of your business niche.
It makes good sense to research your competitors and model your Marketing Strategy after the Marketing Strategy Examples used by the successful businesses.
Thru research you will discover many different types of Marketing Strategy Examples such as ones used in Social Media Marketing, Email Marketing, Affiliate Marketing, Video Marketing, E-commerce, Joint Venture Marketing, etc. There is also a great number of successful Marketing Strategy Examples used by the ‘Brick and Mortar’ offline business types everything from type of business, style, presentation, to management and structure.
Happy Paddling!
-Bruce